Satya Priya A

My fascination for BRANDS all began with my exposure to packaging science; its aesthetics, structural engineering and consumer usability. From then on I have worked in building my career in marketing, branding & communication from an engineering background through my experiences in creative services, sales & marketing and marketing communication areas, backing it up with a PGDM from LIBA. I strike a right balance between the left and the right brain marketing in blending marketing fundamentals with research, creativity and analytics. I help brands to create an integrated marketing approach by creating the right marketing mix and co-marketing with customers.

I'm a self starter and a person with a quest for continuous learning through experience and people around with a deep passion for bringing in zest into the place where ever I am. I tend to look at the bigger picture of life and believe in connecting the dots. I love to innovate & give my team a different dimension of thought towards the success of a project. I also believe in industry - academy connect in giving back my learning to the upcoming generations.

Specialties & Interests: Brand & Communication Strategy, Consumer Study, Printing & Packaging Technologies, 360 degree communication in print & web, Event Management, New product development & positioning, Development of Collaterals in co-ordination with Media Agencies, Internal & External Communication, Marcom Budgeting, planning & control, Digital Marketing, E-Commerce, CSR initiatives.

Industries served: FMCG, Risk advisory (Corporate Insurance), Solar, Online education, Technology, Fintech, Manufacturing, Assisted living, Retail, Training & development, Beauty Salon, Metal Casting products, Geriatric Foundation and much more..

I am also Carnatic & Fusion vocalist cum trainer, training South Indian Classical Music enthusiasts online & offline and a certified Music Therapist by Health Sector Skill Council, Ministry of Ayush, GOI.